Marketing Assistant
As a Marketing Assistant, your role is crucial in amplifying our message and scaling our impact. You will be the backbone of our marketing operations, providing the support needed to bring our campaigns to life. Your efforts will directly contribute to our narrative, helping us empower social purpose organizations with every piece of content and communication strategy you help to craft.
SEO and Social Media Strategy
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Digital Content Creation
We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Website Page Creation
Our current website requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
Law Content Editing
We would like to collaborate with Law students to edit and review our written materials. This will involve several different steps for the students, including: Familiarizing themselves with our organization. Identifying general areas for improvement in our writing. Correcting grammar mistakes. Verifying content for accuracy and consistency. Reviewing citations for accuracy and consistency. Bonus steps in the process would also include: Developing guidelines for writing and editing for future
Legal Educational Website Development
The main goal of the project is to use WordPress to build a legal educational website for Self Justice Inc. The website will focus on simplifying family court processes in Ontario and providing valuable information and resources to individuals navigating the family court system. This will involve several different steps for the students, including: - Understanding the mission and goals of Self Justice Inc. - Researching legal educational content related to family court processes in Ontario. - Designing and developing the website using WordPress. - Creating a user-friendly interface for easy navigation. - Integrating valuable information and resources for individuals navigating the family court system. - Testing the website for functionality and user experience.
Yonge North York BIA PR Strategy & Research
Project Objective: The main objective of this project is for students to conduct comprehensive research and compile a list of relevant press contacts within our spheres of interest, including destination marketing, arts & culture events, business development, and public realm. This initiative aims to establish a strategic foundation for effective public relations outreach, ensuring targeted and impactful communication with key media outlets. Project Goal: The project's overarching goal is to empower our organization with a robust PR strategy by providing a resourceful compilation of press contacts. This compilation will serve as a valuable tool for future communication efforts, ensuring that our messages reach the right channels and resonate effectively within our target areas, ultimately enhancing our visibility and impact across various domains.
Digital Content
Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.
Website Page Creation
Our company has been serving thousands of customers for decades. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
Blogging
Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.
Innovative Digital Marketing Campaign
About Us: Easy Artisan Websites is seeking a motivated team of students to develop a digital marketing campaign for our latest product, The Website Membership. This project offers a chance to gain hands-on experience in various aspects of digital marketing, from content creation to brand engagement. Project Goals: The main objective is to boost brand awareness and engagement. Each team member will fill one of five key roles: Market Research, Social Media Marketing and Strategy, Graphic Design, Virtual Assistant, and SEO Copywriting. Working independently and together, you’ll work closely with our team to align the campaign with our brand values and goals. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work as a team, contribute creatively, and learn how to build an effective digital marketing campaign from the ground up. Role Responsibilities: Market Research Conduct research into the most valuable topics for the target audience for both social media posts and blog articles Research competition and adjacent businesses on real time social media platforms for content topic ideas Scan followers of the competition and adjacent businesses on real time social media platforms for audience needs Social Media Marketing & Strategy Create a comprehensive 52 week digital marketing campaign including timeline and strategy for each month and quarter Create a social media content calendar and schedule for the campaign Work with Graphic Design learner and Virtual Assistant learner to create social media posts to fill the content calendar Graphic Design Build out a complete set of 50 unique branded social media templates for a consistent look and feel Templates to be created in Instagram post, Instagram stories, and Facebook post formats Assist social media marketing learner to create specific graphics and elements for individual posts Create a repository for all the graphic elements and templates created Virtual Assistant Assist Social Media Marketing learner to create the digital marketing plan Assist SEO copywriting learner as required Assist Social Media Marketing learner by conducting hashtag research Conduct research and create a list of social profiles resembling our target audience and following them from the employers account Engage on above profiles to create awareness of the employers social media presence Engage with comments and reactions on the employers profiles SEO Copywriting Write as many well researched blog articles as possible during the project timeline to link in the social profiles (general keywords to be provided) Research best keywords for articles based on the general keywords provided Schedule blog articles for delivery on Wordpress website
Social Media Marketing for The Website Membership
Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software. Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.