Transit Museum Society Marketing Strategy Development

The Transit Museum Society (TMS) is dedicated to preserving and showcasing the rich history of public transit. However, the organization faces challenges in attracting visitors and increasing public awareness. The goal of this project is to develop a comprehensive marketing strategy that will enhance TMS's visibility, engage the community, and boost visitor numbers. Learners will apply their classroom knowledge of marketing principles, digital media, and strategic planning to create a targeted and effective marketing plan. The project will involve market research, audience analysis, and the development of promotional materials. By the end of the project, the team will present a cohesive strategy that TMS can implement to achieve its marketing objectives.