Granny Lee’s Kitchen Limited - Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Students will develop a strategic marketing plan that shows our brand in a positive light to help increase brand awareness and generate new sales opportunities. Granny Lee’s Kitchen Limited is a home-based bakery serving the Greater Toronto Area. Our goal is to bring people together “for the LOVE of FAMILY and FOOD”. We love creating made from scratch, tasty, wholesome homemade baked goods that you can share at home, with friends, for your many celebrations and all your get-togethers. Our “made for you”: Muffins, Cookies, Gluten Free Treats, Pancakes and more are created using recipes that we have created and perfected over many years and we are currently in phase 2 of bringing some of these dry mixes to grocery store shelves. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Perform market research to locate and target ideal customers Use market research and data to identify business trends, product fit and customer behaviour Analyze data and create content, for the brand or product to establish and grow a target market share Provide creative input for marketing campaigns and develop marketing campaigns Draft a strategy and content to be used for social media platforms, print and website marketing campaigns Developing and executing social media campaigns Enhance brand’s message based on market research and ensure it is consistent and effective excellent writing skills IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Marketing Specialist Social Media Specialist Brand Specialist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Market research showing business and product trends and customer behaviours Marketing content based on results of market research Strategy and content for each platform Social media campaign for each platforms Assessment of brand message for each platforms WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 5