Karen Zheng
Learner - She / Her
(2)
5
Bio

Hi there! My name is Karen - I'm a third-year student studying Marketing and Business Technology at UBC Sauder School of Business.

Here is a link to my portfolio: https://grape-statistic-fbd.notion.site/My-Portfolio-b969d811488545f9b184e910c731364e?pvs=4

Portals
Categories
Project management Advertising Digital marketing Social media marketing

Skills

Brand identity 1 Digital marketing 1 Go-to-market strategy 1 Marketing 1 Market research 1 Needs assessment 1 Typography 1 Videography 1

Socials

Achievements

Latest feedback

Recent projects

FormPay
FormPay
Vancouver, British Columbia, Canada

Digital Marketing

We would like students to help us with digital marketing that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. FormPay is the simplest e-commerce solution for micro-businesses. You will be working on digital merchant acquisition and go-to-market initiatives.

Matches 1
Category Digital marketing + 4
Closed
Omilia Visuals
Omilia Visuals
Brampton, Ontario, Canada

Website Development

Introduction Omilia Visuals is in its second year as a Visual Media Services provider: Photography and Videography Services. We would like to build a website that showcases our portfolio, attracts clients, and has a client portal for delivering client projects. This project entails creating a professional, intuitive, and visually appealing website that: Showcases our Photography services (weddings, engagements, events, portraits) Showcases our Videography services (Vodcasts, youtube videos). Hosts the Omilia visuals Inspiration & Education blog Hosts a client portal where client can receive their deliverables The website would effectively highlight each service category while maintaining a cohesive brand identity. is intuitive and easy to maintain Expected Outcome: By the end of the project, students are expected to deliver a fully functional website that accurately reflects our brand, separates and highlights the various service categories (weddings, engagements, events, and portraits photography, and out videography services), and provides potential clients with an engaging and informative user experience. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Developing design concepts for the website, including layout, color scheme, typography, and imagery, ensuring it aligns with the client's brand identity and target audience. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Matches 1
Category Competitive analysis + 4
Closed

Work experience

Co-Editor
UBC CUS Yearbook and Prospectus Committee
May 2023 - April 2024

β€’ Led a team of six to produce and distribute the 2023-2024 agenda and prospectus to 200+ UBC Sauder students by communicating with Staples and various Sauder offices for departmental information.
β€’ Increased Instagram followers by 400+ (280% increase) by designing eye-catching, promotional content using Canva and Adobe Photoshop and establishing collaborative partnerships with Sauder clubs to facilitate cross-club initiatives and foster mutually beneficial relationships.

Student Coordinator
University of British Columbia | Center for Student Development and Leadership
Vancouver, British Columbia, Canada
May 2023 - September 2023

β€’ Used Qualtrics and SharePoint to orchestrate the hiring process for hundreds of Orientation Leaders and twelve Logistics Leaders for Jumpstart and Imagine day programming. Tasks included crafting job descriptions, establishing hiring timelines, managing applicant email communications, and developing training content.
β€’ Planned and coordinated the event layout, logistics, registration, and data management for Imagine Day UBC’s Main Event using MS and Google Office tools, accommodating thousands of UBC students and seamlessly connecting with hundreds of clubs and volunteers for a successful large-scale event.
β€’ Collaborated in the ideation and execution of Jumpstart promotions with UBC Student Life, ensuring alignment with their brand guidelines. Resulted in a total Jump Start registration of 4506 first-year students, leveraging the reach of UBC Student Life’s 30k Instagram followers.

Digital Marketer
FormPay
Vancouver, British Columbia, Canada
November 2022 - January 2023

β€’ Located 60+ micro-merchants by conducting market research on Facebook and Instagram by selecting and inputting various relevant keywords.
β€’ Generated and finalized design, layout, and function of pre-existing Instagram account alongside company founder for smoother acquisition of targeted micro-merchant accounts.

VP Marketing
Google Developer Student Club (GDSC) @ UBC
May 2022 - April 2024

β€’ Surpassed past GDSC DevFest event attendance by 160% through implementation of strategic and innovative promotional tactics by analyzing user engagement throughout the week to determine optimal upload schedules and creating the first Instagram reel (in the club) that followed popular trends.
β€’ Collaborated across departments to contribute to the strategic development of event plans, showcasing adaptability and a proactive approach beyond designated responsibilities.

Education

Bachelor, Marketing and Business Technology Management
University of British Columbia
September 2021 - Current