Website & LinkedIn Development

Our company is looking to enhance our brand identity, revamp our online presence, and strengthen our position in the digital landscape. This project will update our website and LinkedIn online. Below is an overview of the key components of this initiative: Understanding the company's story, mission and vision statements. Reconstructing branding look and feel.  General website  and LinkedIn  updates, with our assistance in providing the content. Updating resumes and bios. Updating planned offering tabs  e.g., Executive Coach . Providing training on updating and maintaining the website. Researching Search Engine Optimization requirements for us to improve rank on Google.

Mobile Optimization for I Challenge Diabetes Website

The main goal for the project is to make the current I Challenge Diabetes website more mobile-friendly. This will involve optimizing the website's layout, design, and functionality to ensure a seamless user experience on mobile devices. The project will also focus on improving the website's loading speed and overall performance on mobile platforms.

Marketing Project

Canada Education Technology College (CETC) is a career-focused institution offering online and onsite training courses in Kamloops. Our programs specialize in fields such as Business Administration, Early Childhood Education, Esthetics, Skill Trades, and cutting-edge technology, including AI and digital transformation. To expand our reach and better serve our community, we aim to understand our target market and the overall local market and conduct our recruitment more effectively. We would like to collaborate with TRU students to conduct comprehensive market research that aligns with our goals of fostering innovation, empowering learners, and supporting career development. This project will involve: Familiarizing themselves with CETC’s values, mission, programs, and services. Researching our target market, including demographics, needs, and preferences. Organizing target market focus group events , such as workshops and salons, to engage directly with potential clients and gather qualitative insights. Analyzing industry trends and the competitive landscape, particularly in education and training sectors. Recommending strategies to improve CETC’s market positioning, brand visibility, and program offerings. Bonus steps in the process include: Proposing innovative ways for CETC to differentiate itself from competitors through unique branding, marketing initiatives, or service enhancements.