New Employee Training Development

Our company will be executing onboarding tasks with each new employee and need to create appropriate policies and procedures. We need an online course that will introduce employees to their new roles, take employees through all start-up resources, and provide our HR personnel with standardized documentation through policies and procedures. We would like to automate our onboarding process as we shift into a mainly virtual environment.

Market Research

We want to better understand teachers and the overall EdTech market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research involving: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Website Enhancement, Seo and Google Business Development

Project: Open a google business account; update website; create service forms; SEO support. We hope to update and revamp our existing website to attract more customers, with a focus on SEO. Develop order forms that will be used on our site to engage nee customers.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends