Digital Marketing Strategy For a Fashion Inspired Headphones Brand Co

We want students to help us develop an innovative digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? What are the best way to promote a membership base community with earning opportunities for marginalized youths and young adults?

Written Content Editing

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to edit and review our written materials. This will involve several different steps for the students, including: Familiarizing themselves with our organization and social initiative ZEP. Educate the public and especially our demographics on the core purpose of the Zuka Brand and that's normalizing wealth for marginalized communities etc. Identifying general areas for improvement in our writing. Correcting grammar mistakes. Verifying content for accuracy and consistency. Reviewing citations for accuracy and consistency. Bonus steps in the process would also include: Developing guidelines for writing and editing for future

Loyalty Program

Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs. We would like to collaborate with students to develop new loyalty programs. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Identifying customer actions to be rewarded and types of rewards. Recommending ways to market the program and enroll more customers. Identifying possible partnerships for more attractive offers. Thinking of a loyalty rewards program whereby customers will redeem points on only Zuka Products/Apparels Bonus steps in the process would also include: Recommending ways to gamify our loyalty programs.