COOCO Product Launch Strategy Development

COOCO Corporation is preparing to launch a new product and seeks a comprehensive business development strategy to ensure a successful market entry. The project aims to leverage the learners' understanding of market analysis, competitive positioning, and strategic planning. The team will analyze current market trends, identify target customer segments, and develop a go-to-market strategy that aligns with COOCO's brand values and business objectives. The project will involve researching competitors, understanding consumer needs, and proposing innovative marketing tactics. Learners will apply their classroom knowledge of business development and marketing principles to create a cohesive and actionable plan. This project provides an opportunity to work on real-world business challenges, enhancing their strategic thinking and problem-solving skills.

Website / Product User Testing

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back