PR via External Conference in CA and US - Speaking Engagements

Closed
OOt Social Health
Toronto, Ontario, Canada
Thyagi DeLanerolle
Co-Founder and CEO
(3)
3
Project
Academic experience
120 hours per learner
Learner
Canada
Advanced level

Project scope

Categories
Lead generation Marketing strategy
Skills
presentations target audience information gathering communication record keeping travel arrangements research mental health booking (trades)
Details
  • Objective: Secure speaking engagements for Thyagi DeLanerolle, Founder and CEO of OOt Social Healths, at external conferences in California and the United States.
  • Outcome: Successfully book a minimum of three speaking engagements by contacting at least 40 conferences.
  • Skills Required:
  • Communication: Ability to effectively communicate with conference organizers to pitch Thyagi DeLanerolle as a speaker.
  • Negotiation: Skill in negotiating terms and conditions for speaking engagements.
  • Networking: Establish connections with conference organizers to secure speaking opportunities.
  • Understanding of OOt Social Healths:
  • Showcase knowledge of OOt Social Healths' mission, vision, and expertise in social health.
  • Highlight how Thyagi DeLanerolle's expertise aligns with the conference themes and objectives.
  • Execution Strategy:
  • Identify and research suitable conferences in California and the US.
  • Craft personalized pitches highlighting Thyagi DeLanerolle's qualifications and relevance to each conference.
  • Follow up with conference organizers to secure speaking opportunities.
  • Measurement of Success:
  • Booking at least three speaking engagements.
  • Feedback from conference organizers indicating the relevance and impact of Thyagi DeLanerolle's presentations.
  • Increase in visibility and recognition of OOt Social Healths' brand through speaking engagements.


Deliverables

To successfully achieve the project goal of securing speaking engagements for Thyagi DeLanerolle at external conferences in California and the United States, the following activities need to be undertaken:

  1. Research Conferences: Identify relevant conferences in the fields of social health, mental health, wellness, technology, and related areas in California and the US.
  2. Compile Conference Details: Gather information about conference dates, locations, themes, organizers, and submission guidelines.
  3. Review Conference Criteria: Assess each conference's criteria for speakers, including topics of interest, target audience, and submission requirements.
  4. Craft Speaker Profile: Develop a compelling speaker profile for Thyagi DeLanerolle, highlighting his expertise, experience, and relevance to the conference themes.
  5. Prepare Presentation Topics: Identify potential presentation topics that align with the conference themes and audience interests.
  6. Create Pitch Materials: Develop personalized pitch materials, including emails, proposals, and speaker one-sheets, tailored to each conference's requirements.
  7. Reach Out to Conference Organizers: Contact conference organizers via email, phone, or online submission portals to introduce Thyagi DeLanerolle as a potential speaker.
  8. Follow-Up: Follow up with conference organizers to confirm receipt of pitch materials and inquire about the status of the speaker selection process.
  9. Negotiate Terms: Negotiate speaking terms, including speaking fees, travel arrangements, accommodations, and presentation format, with selected conferences.
  10. Confirm Speaking Engagements: Upon securing speaking opportunities, confirm the details of the engagements, including date, time, venue, and logistics.
  11. Prepare Presentation Materials: Develop and finalize presentation materials, including slides, handouts, and any multimedia content, in accordance with conference requirements.
  12. Deliver Presentations: Present at the scheduled conferences, delivering engaging and informative presentations that resonate with the audience and align with the conference themes.
  13. Collect Feedback: Gather feedback from conference organizers, attendees, and other stakeholders to assess the effectiveness and impact of Thyagi DeLanerolle's presentations.
  14. Document Results: Keep records of the secured speaking engagements, feedback received, and any lessons learned for future reference and evaluation.


Mentorship
  1. Staff Time: Faculty members and project mentors will dedicate regular time to support students throughout the duration of the project. They will be available for guidance, feedback, and assistance with any challenges or questions that arise.
  2. Access to Tools and Technology: Students will have access to necessary tools and technologies for content creation, including content management systems (CMS) for blogging, graphic design software, multimedia editing tools, and social media management platforms. We will ensure that students have the required licenses or access permissions to utilize these resources effectively.
  3. Access to Data: Where applicable and feasible, students will be provided access to relevant data sources, such as organizational wellness surveys, employee engagement metrics, and HR policies and initiatives. This data will help inform their research, content creation, and evaluation efforts.
  4. Weekly Meetings for Review: Regular weekly meetings will be scheduled for project review and progress updates. During these meetings, students will have the opportunity to present their work, receive feedback from mentors and peers, and discuss any challenges or roadblocks they encounter. These meetings will also serve as a platform for collaborative problem-solving and idea exchange.
  5. Access to ChatGPT and WriteHuman.ai: Students will have access to AI-powered writing assistance tools such as ChatGPT and WriteHuman.ai to support them in generating content, refining writing skills, and exploring creative ideas. These tools can provide valuable insights, suggestions, and inspiration for blog post topics, structure, and language.
  6. Guidance on AI Detection Avoidance: Given the importance of ensuring content remains free of AI detection, students will receive guidance on strategies to avoid detection by AI algorithms. They will be provided with information on best practices and techniques for minimizing the risk of detection, including avoiding specific keywords or patterns that may trigger automated monitoring systems.


Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical

OOt Social Health improves company culture and fosters social well-being amidst the challenges posed by remote and hybrid work arrangements. Cultivate meaningful connections among employees through face-to-face interactions centered on shared interests and skills. Address the loneliness epidemic in the future of work, mitigating absenteeism and enhancing productivity. OOt’s technology offers solutions:

Enable 1:1 proximity connections, emphasizing skills, interests, mentorship, and equity-driven filters.
Facilitate group proximity connections, known as "HangOOts," fostering camaraderie and collaboration.
Introduce "Me Moments" feature, promoting self-care through gratitude journaling, affirmations, and breathwork to enhance personal well-being.

In combination helping build meaningful connections, enabling employees and people who have similar interests to build a stronger sense of belonging through interests and proximity.

https://oot.live;