Easy Artisan Websites seeks to expand its reach and customer base by developing a comprehensive affiliate partner program for The Website Membership, an all-in-one business platform tailored for women entrepreneurs.

The goal is to create a structured program that incentivizes partners to promote The Website Membership, thereby increasing brand visibility and driving sales.

This project will involve the following:

• Developing the ideal affiliate avatar
• Identifying potential affiliate partners (compile a list of high quality leads)
• Create social media marketing campaign to nurture prospects
• Design a program that aligns with the company's values and target audience.

Program specifications:

The project will also require the creation of marketing materials and documentation to support affiliates in their promotional efforts as follows:

• Create an evergreen webinar slide presentation that tells the story of a women entrepreneur and the struggles she is faced with running her business. Demonstrates the features and benefits of The Website Membership.
• Write program documentation and guidelines
• Create an email series to nurture affiliate prospects
• Create an email series (for affiliates to use)
• Create social media templates (for affiliates to use)
• Create sales ads (for affiliates to use)

By the end of the project, learners will have applied their knowledge of marketing strategies and program development to create a comprehensive affiliate partner program.

Document outlining the following:

• Ideal affiliate avatar
• Potential affiliate partners (list of high quality leads)
• Social media marketing campaign to nurture prospects
• Supporting lead generation strategies

Program assets organized in the cloud and available for download:

• Evergreen webinar slide presentation sales tool
• Written program documentation and guidelines
• Email series to nurture affiliate prospects
• Email series sales tool (for affiliates)
• Social media templates sales tool (for affiliates)
• Sales Ads (for affiliates)

A final presentation summarizing the complete campaign and program, ready for review by Easy Artisan Websites' team.