AI-Powered Coaching Assistant Course Development

Easy Artisan Websites aims to empower coaches by transforming their expertise into an AI-Powered Coaching Assistant. The project involves the student learner building and meticulously recording the comprehensive, step-by-step process to guide coaches in building their own AI Persona Chat Bot trained with their brand voice, messaging and expertise. For this project student learners will: 1. Build a fully developed and working AI Persona Chat bot Explain how to (use AI to): Define the chatbot's purpose and users Gather data sources Choose the right tools Clean and organize the data Categorize User Queries, Intents, and Entities Extract entities Train the Natural Language Processing (NLP) model Create responses Add context and memory Test and evaluate Monitor performance 2. Document the step-by-step process to complete the build 3. Document the tools required to complete the build  4. Provide a list of free and paid alternatives for each tool

Onboarding Video Series for Women Entrepreneurs

Project Summary: This project seeks a motivated team of learners including a creative female student specializing in marketing and communications to re-create an engaging onboarding video series directed at women entrepreneurs.  The videos will educate and inspire users during their free trial, introducing them to a proprietary website builder platform. By recreating up to 25 short videos (1–7 minutes each—approximately 2 hours of run time), the selected candidate will script, film, and edit screencast videos that align with the brand’s tone and values.  The goal is to create a cohesive and user-focused series to help new users successfully navigate and benefit from the platform. Why Join? This project offers a unique opportunity to work on a high-impact initiative that blends creativity, strategy, and technical skills. As the selected candidate, you will: Build real-world experience in scripting, filming, and editing professional screencast videos. Strengthen your portfolio with a polished onboarding video series. Make a meaningful impact by empowering women entrepreneurs to succeed. Collaborate closely with a supportive team focused on innovation and growth. Project Goals: Develop an onboarding video series that is visually appealing, consistent, and engaging for women entrepreneurs, based on an existing video series that doesn’t align with our brand. Educate new users on the platform’s tools and features to increase free trial success and conversion. Ensure the videos reflect the needs and interests of the target audience.

Social Media Marketing for The Website Membership

Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software.  Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style  Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.

Affiliate Partner Program Development for The Website Membership

Easy Artisan Websites seeks to expand its reach and customer base by developing a comprehensive affiliate partner program for The Website Membership, an all-in-one business platform tailored for women entrepreneurs. The goal is to create a structured program that incentivizes partners to promote The Website Membership, thereby increasing brand visibility and driving sales. This project will involve the following: Developing the ideal affiliate avatar Identifying potential affiliate partners (compile a list of high quality leads) Create social media marketing campaign to nurture prospects Design a program that aligns with the company's values and target audience. Program specifications: The project will also require the creation of marketing materials and documentation to support affiliates in their promotional efforts as follows: Create an evergreen webinar slide presentation that tells the story of a women entrepreneur and the struggles she is faced with running her business. Demonstrates the features and benefits of The Website Membership. Write program documentation and guidelines Create an email series to nurture affiliate prospects Create an email series (for affiliates to use) Create social media templates (for affiliates to use) Create sales ads (for affiliates to use) By the end of the project, learners will have applied their knowledge of marketing strategies and program development to create a comprehensive affiliate partner program.