AI-Powered Coaching Assistant Course Development

Easy Artisan Websites aims to empower coaches by transforming their expertise into an AI-Powered Coaching Assistant. The project involves the student learner building and meticulously recording the comprehensive, step-by-step process to guide coaches in building their own AI Persona Chat Bot trained with their brand voice, messaging and expertise. For this project student learners will: 1. Build a fully developed and working AI Persona Chat bot Explain how to (use AI to): Define the chatbot's purpose and users Gather data sources Choose the right tools Clean and organize the data Categorize User Queries, Intents, and Entities Extract entities Train the Natural Language Processing (NLP) model Create responses Add context and memory Test and evaluate Monitor performance 2. Document the step-by-step process to complete the build 3. Document the tools required to complete the build  4. Provide a list of free and paid alternatives for each tool

Innovative Digital Marketing Campaign

About Us: Easy Artisan Websites is seeking a motivated team of students to develop a digital marketing campaign for our latest product, The Website Membership. This project offers a chance to gain hands-on experience in various aspects of digital marketing, from content creation to brand engagement. Project Goals: The main objective is to boost brand awareness and engagement. Each team member will fill one of five key roles: Market Research, Social Media Marketing and Strategy, Graphic Design, Virtual Assistant, and SEO Copywriting. Working independently and together, you’ll work closely with our team to align the campaign with our brand values and goals. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work as a team, contribute creatively, and learn how to build an effective digital marketing campaign from the ground up. Role Responsibilities: Market Research Conduct research into the most valuable topics for the target audience for both social media posts and blog articles  Research competition and adjacent businesses on real time social media platforms for content topic ideas Scan followers of the competition and adjacent businesses on real time social media platforms for audience needs Social Media Marketing & Strategy Create a comprehensive 52 week digital marketing campaign including timeline and strategy for each month and quarter Create a social media content calendar and schedule for the campaign Work with Graphic Design learner and Virtual Assistant learner to create social media posts to fill the content calendar Graphic Design Build out a complete set of 50 unique branded social media templates for a consistent look and feel  Templates to be created in Instagram post, Instagram stories, and Facebook post formats  Assist social media marketing learner to create specific graphics and elements for individual posts Create a repository for all the graphic elements and templates created Virtual Assistant Assist Social Media Marketing learner to create the digital marketing plan  Assist SEO copywriting learner as required  Assist Social Media Marketing learner by conducting hashtag research  Conduct research and create a list of social profiles resembling our target audience and following them from the employers account  Engage on above profiles to create awareness of the employers social media presence Engage with comments and reactions on the employers profiles SEO Copywriting Write as many well researched blog articles as possible during the project timeline to link in the social profiles (general keywords to be provided) Research best keywords for articles based on the general keywords provided  Schedule blog articles for delivery on Wordpress website

Onboarding Video Series for Women Entrepreneurs

Project Summary: This project seeks a motivated team of learners including a creative female student specializing in marketing and communications to re-create an engaging onboarding video series directed at women entrepreneurs.  The videos will educate and inspire users during their free trial, introducing them to a proprietary website builder platform. By recreating up to 25 short videos (1–7 minutes each—approximately 2 hours of run time), the selected candidate will script, film, and edit screencast videos that align with the brand’s tone and values.  The goal is to create a cohesive and user-focused series to help new users successfully navigate and benefit from the platform. Why Join? This project offers a unique opportunity to work on a high-impact initiative that blends creativity, strategy, and technical skills. As the selected candidate, you will: Build real-world experience in scripting, filming, and editing professional screencast videos. Strengthen your portfolio with a polished onboarding video series. Make a meaningful impact by empowering women entrepreneurs to succeed. Collaborate closely with a supportive team focused on innovation and growth. Project Goals: Develop an onboarding video series that is visually appealing, consistent, and engaging for women entrepreneurs, based on an existing video series that doesn’t align with our brand. Educate new users on the platform’s tools and features to increase free trial success and conversion. Ensure the videos reflect the needs and interests of the target audience.

Social Media Marketing for The Website Membership

Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software.  Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style  Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.