OOt Social Health improves company culture and fosters social well-being amidst the challenges posed by remote and hybrid work arrangements. We do this to: 

• Enable 1:1 proximity connections, emphasizing skills, interests, mentorship, and equity-driven filters.
• Facilitate group proximity connections, known as "HangOOts," fostering camaraderie and collaboration.
• Introduce the "Me Moments" feature, promoting self-care through gratitude journaling, affirmations, and breathwork to enhance personal well-being.

We hope to improve our social media marketing to build brand awareness and inbound funnel.  

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s brand book, products, social media campaign goals, and target market.
• Planning types of campaign content to create for each channel.
• Identifying metrics to monitor throughout the campaign.
• Creating a social media content calendar that outlines important steps in the campaign.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of types of campaign content to create
• Identification of metrics to monitor the campaign’s success
• Creation of a social media content calendar to organize the campaign

Final deliverables should include

• A final report with a social media content calendar for 2 months.

Students will connect directly with us for mentorship throughout the project on a weekly touchpoint. We will be able to provide answers to questions such as:

• Our current products and social media marketing
• Our customer and industry insights
• Input on choices, problems, or anything else the students might encounter.