About Gloria International

Gloria International is a premium fashion brand managing multiple labels and serving both B2B (wholesale buyers) and B2C (direct-to-consumer) markets. We want to develop a structured pricing model that effectively differentiates between our B2B and B2C customers while maximizing revenue and competitiveness.

This project provides an opportunity for students to work with real-world pricing strategies, market research, and data analysis to develop a pricing structure tailored to our business objectives.

What is the main goal for this project?

The goal of this project is to analyze, develop, and test pricing models for different product categories within our B2B and B2C markets. Students will conduct market research, competitive analysis, and pricing simulations to determine the optimal pricing strategy for our fashion products.

To accomplish this, students will:

1. Conduct Research & Data Analysis

• Assess cost structures, target customers, revenue goals, and business objectives.
• Research industry pricing trends and competitor pricing strategies in both B2B and B2C sectors.

1. Evaluate & Develop Pricing Models

• Explore volume-based discounts, tiered pricing, and premium pricing models for B2B.
• Compare psychological pricing, value-based pricing, and dynamic pricing models for B2C.
• Assess how pricing impacts customer perception, profitability, and market positioning.

1. Validate Pricing Models with Real-World Testing

• Conduct customer surveys, focus groups, and/or interviews to gather feedback on different pricing structures.
• Run A/B tests with landing pages or online ads to compare conversion rates with different pricing approaches.

1. Recommend the Best Pricing Strategy

• Use research findings and test results to present a data-driven pricing recommendation for both B2B and B2C markets.
• Provide a scalable pricing strategy that can adapt to market shifts and customer behavior.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should:

✔ Analyze our current cost structure, revenue targets, and competitive landscape

✔ Develop and compare different pricing models for B2B and B2C

✔ Conduct research and testing to validate pricing strategies

✔ Present a data-backed pricing model recommendation

Final Deliverables

📌 A written report including an Executive Summary with research findings and pricing recommendations.

📌 A visual presentation outlining key insights, data analysis, and the proposed pricing strategy.

How will you support learners in completing the project?

Direct mentorship & guidance:

• Students will have scheduled meetings with our team to discuss pricing considerations and receive feedback.
• We will provide access to internal sales data, target customer insights, and industry benchmarks.

Resources provided:

• Past pricing structures & sales performance data (if applicable).
• Competitor & market research materials to support student analysis.

Regular check-ins:

• Bi-weekly meetings via Zoom or Google Meet to discuss project progress.

Benefits for Students

Gain real-world experience in pricing strategy, market research, and data analysis.

Learn how pricing models impact customer behavior and business profitability.

Work with real company data to develop actionable recommendations.

Build a strong portfolio piece showcasing pricing strategy expertise.