Pricing Strategy for B2B & B2C Markets

About Gloria International Gloria International is a premium fashion brand managing multiple labels and serving both B2B (wholesale buyers) and B2C (direct-to-consumer) markets . We want to develop a structured pricing model that effectively differentiates between our B2B and B2C customers while maximizing revenue and competitiveness. This project provides an opportunity for students to work with real-world pricing strategies, market research, and data analysis to develop a pricing structure tailored to our business objectives. What is the main goal for this project? The goal of this project is to analyze, develop, and test pricing models for different product categories within our B2B and B2C markets. Students will conduct market research, competitive analysis, and pricing simulations to determine the optimal pricing strategy for our fashion products. To accomplish this, students will: Conduct Research & Data Analysis Assess cost structures, target customers, revenue goals, and business objectives . Research industry pricing trends and competitor pricing strategies in both B2B and B2C sectors. Evaluate & Develop Pricing Models Explore volume-based discounts, tiered pricing, and premium pricing models for B2B. Compare psychological pricing, value-based pricing, and dynamic pricing models for B2C. Assess how pricing impacts customer perception, profitability, and market positioning . Validate Pricing Models with Real-World Testing Conduct customer surveys, focus groups, and/or interviews to gather feedback on different pricing structures. Run A/B tests with landing pages or online ads to compare conversion rates with different pricing approaches. Recommend the Best Pricing Strategy Use research findings and test results to present a data-driven pricing recommendation for both B2B and B2C markets. Provide a scalable pricing strategy that can adapt to market shifts and customer behavior .

Revamping a Fashion Website

About COCHIC COCHIC is a premium fashion brand that offers a curated selection of high-end apparel and accessories. Our goal is to provide a seamless and luxurious shopping experience for our customers. We use Shopify as our e-commerce platform and are looking to revamp our website to align with the expectations of a high-end fashion audience. What is the main goal for this project? We aim to update and revamp our existing Shopify website to create a premium, high-end shopping experience. The new design should focus on luxury aesthetics, intuitive navigation, and enhanced user experience (UX/UI) to attract and retain customers. Students will work on the redesign and optimization of our Shopify website, ensuring it reflects the elegance of our brand while remaining easy to maintain. This will involve: UX/UI Research & Design: Understanding luxury fashion website trends and best practices. Conducting a needs analysis to define user expectations. Creating wireframes and mockups using tools like Figma or Notion (bonus). Shopify Development & Customization: Customizing a Shopify theme or developing a new layout that aligns with a high-end brand aesthetic. Implementing improved navigation, product categorization, and checkout experience . Ensuring mobile responsiveness and fast page speeds. Content Strategy & Visual Enhancements: Enhancing product display, imagery, and descriptions to reflect a premium shopping experience. Optimizing SEO for fashion-related searches. Website Testing & Optimization: Testing prototypes with customers and stakeholders to gather feedback. Refining UI/UX based on usability testing results. Ensuring accessibility and seamless user interactions.

Strategic Market analysis for a worldwide patented accessory

The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores. COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand. Both will be selling a worldwide patented elastic collar extender.

Digital Marketing Strategy

We are looking for students to help us upgrade either our B2C or our B2B digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram or LinkedIn. You will need to learn about the existing B2B and B2C customer. We have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content. Interested? Passionate about digital marketing? Reach out to us.