Pricing Strategy for B2B & B2C Markets
About Gloria International Gloria International is a premium fashion brand managing multiple labels and serving both B2B (wholesale buyers) and B2C (direct-to-consumer) markets . We want to develop a structured pricing model that effectively differentiates between our B2B and B2C customers while maximizing revenue and competitiveness. This project provides an opportunity for students to work with real-world pricing strategies, market research, and data analysis to develop a pricing structure tailored to our business objectives. What is the main goal for this project? The goal of this project is to analyze, develop, and test pricing models for different product categories within our B2B and B2C markets. Students will conduct market research, competitive analysis, and pricing simulations to determine the optimal pricing strategy for our fashion products. To accomplish this, students will: Conduct Research & Data Analysis Assess cost structures, target customers, revenue goals, and business objectives . Research industry pricing trends and competitor pricing strategies in both B2B and B2C sectors. Evaluate & Develop Pricing Models Explore volume-based discounts, tiered pricing, and premium pricing models for B2B. Compare psychological pricing, value-based pricing, and dynamic pricing models for B2C. Assess how pricing impacts customer perception, profitability, and market positioning . Validate Pricing Models with Real-World Testing Conduct customer surveys, focus groups, and/or interviews to gather feedback on different pricing structures. Run A/B tests with landing pages or online ads to compare conversion rates with different pricing approaches. Recommend the Best Pricing Strategy Use research findings and test results to present a data-driven pricing recommendation for both B2B and B2C markets. Provide a scalable pricing strategy that can adapt to market shifts and customer behavior .
Paid & Organic Ad Campaigns
About Gloria International Gloria International is a premium fashion brand managing multiple labels, catering to both B2C and B2B markets . To strengthen our digital marketing efforts, we seek to optimize and execute paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads . This project provides an opportunity for students to apply their knowledge in digital advertising, campaign management, and performance optimization in a real-world setting. What is the main goal for this project? The goal of this project is to optimize and execute targeted Meta and Google Ads campaigns to increase brand awareness, engagement, and conversion rates. Students will focus on: Analyzing & Optimizing Existing Ad Campaigns Reviewing past ad performance on Meta and Google Ads . Identifying key strengths, weaknesses, and areas for improvement . Developing & Implementing New Paid Ad Campaigns Creating high-performing ad creatives and copy tailored to specific audience segments. Setting up and managing Meta and Google Ads campaigns (audience targeting, bidding strategies, A/B testing). Ensuring alignment between ad creative, messaging, and brand identity . Monitoring & Adjusting Ad Performance Tracking key performance indicators (KPIs) such as CPC, CTR, and ROAS. Adjusting targeting, budget allocation, and creatives based on data insights. Preparing optimization recommendations for future ad campaigns.
Digital Content Creation & Email Marketing
About Gloria International Gloria International is a premium fashion brand managing multiple labels, catering to both B2C and B2B markets . Our brand thrives on digital engagement, and we want to revamp our social media and email marketing strategies to attract and convert more customers effectively. We are looking for students to analyze, optimize, and create compelling digital content that aligns with our brand's vision, mission, and market positioning. What is the main goal for this project? The goal of this project is to enhance our digital marketing strategy by refining our social media and email marketing content . Students will: Analyze Our Current Digital Content Review our existing social media posts, email campaigns, and engagement metrics . Identify strengths, weaknesses, and areas for improvement . Conduct Research on Digital Marketing Best Practices Study trends in fashion marketing and social media engagement . Explore effective email marketing strategies tailored to our audience. Develop and Propose New Content Create engaging and high-quality social media posts (graphics, captions, hashtags). Design effective email marketing templates for promotions and engagement. Align content with our brand’s luxury aesthetic and customer expectations . Optimize Content for Engagement & Conversion Implement strategies for higher click-through rates, improved engagement, and better brand positioning . Recommend content formats we are not currently using (e.g., video, carousel posts, interactive content). Bonus steps could include: ✅ Testing different content formats and refining designs based on audience feedback. ✅ Running A/B testing on email subject lines and social media creatives.
Optimizing B2B Sales & Lead Generation
About Gloria International Gloria International is a premium fashion brand managing multiple labels and selling to both B2C and B2B markets . To strengthen our B2B sales , we want to develop a high-converting landing page that facilitates bulk ordering, generates more leads, and improves conversion rates. This project will focus specifically on the UX/UI design and lead generation strategy , ensuring that the final outcome is both functional and aligned with industry best practices. The primary objective is to design and optimize a B2B landing page that enhances the user experience for business clients, encourages engagement, and increases lead conversion. Students will focus on: UX/UI Research & Landing Page Design Understanding best practices for B2B e-commerce . Identifying user pain points and expectations for B2B buyers. Creating wireframes and mockups using tools like Figma or Notion . Lead Generation & Conversion Strategy Analyzing competitor B2B strategies to identify successful patterns. Designing a conversion-optimized layout with clear CTAs. Developing a basic lead capture system (e.g., contact forms, inquiry automation). User Testing & Refinement Testing the prototype with potential B2B users. Gathering feedback and making improvements.
Revamping a Fashion Website
About COCHIC COCHIC is a premium fashion brand that offers a curated selection of high-end apparel and accessories. Our goal is to provide a seamless and luxurious shopping experience for our customers. We use Shopify as our e-commerce platform and are looking to revamp our website to align with the expectations of a high-end fashion audience. What is the main goal for this project? We aim to update and revamp our existing Shopify website to create a premium, high-end shopping experience. The new design should focus on luxury aesthetics, intuitive navigation, and enhanced user experience (UX/UI) to attract and retain customers. Students will work on the redesign and optimization of our Shopify website, ensuring it reflects the elegance of our brand while remaining easy to maintain. This will involve: UX/UI Research & Design: Understanding luxury fashion website trends and best practices. Conducting a needs analysis to define user expectations. Creating wireframes and mockups using tools like Figma or Notion (bonus). Shopify Development & Customization: Customizing a Shopify theme or developing a new layout that aligns with a high-end brand aesthetic. Implementing improved navigation, product categorization, and checkout experience . Ensuring mobile responsiveness and fast page speeds. Content Strategy & Visual Enhancements: Enhancing product display, imagery, and descriptions to reflect a premium shopping experience. Optimizing SEO for fashion-related searches. Website Testing & Optimization: Testing prototypes with customers and stakeholders to gather feedback. Refining UI/UX based on usability testing results. Ensuring accessibility and seamless user interactions.
PLIIO Market Expansion Strategy
Gloria International Inc seeks to enhance the market presence of its patented storage and folder accessory, PLIIO, in Canada and the United States. The project involves developing a strategic plan to position PLIIO as a leader in the storage and organization accessories market. Learners will conduct a comprehensive competitive landscape analysis to understand the market dynamics and identify key competitors. The project will also involve crafting a market expansion strategy that targets both individual consumers and business clients. By leveraging data-driven insights, the project aims to identify potential clients and propose effective penetration strategies to increase PLIIO's market adoption.
Pashmina Heritage and Empowerment Plan
The Pashmina Heritage and Empowerment Plan aims to create a comprehensive strategy for Gloria International Inc. to support poverty reduction and cultural heritage preservation through the sale of pashmina products. The project focuses on empowering artisans by integrating a fair-trade approach and promoting sustainable livelihoods. Learners will assess the current market and socio-economic landscape of pashmina artisans, identifying challenges such as poverty and cultural loss. The goal is to develop a plan that positions COCHIC as a leader in using fashion for social change, ensuring that traditional craftsmanship is preserved while improving the economic conditions of artisan communities. This project provides an opportunity for learners to apply their knowledge in market analysis, social enterprise models, and stakeholder engagement.
COCHIC Brand Media Kit Development
The COCHIC Brand Media Kit Project aims to create a comprehensive media kit that effectively communicates the unique value of the COCHIC brand. This project is designed to help COCHIC attract partners, collaborators, and ambassadors by showcasing the brand's commitment to quality, sustainability, and elegance. The media kit will serve as a strategic tool to highlight COCHIC's unique offerings in the slow fashion and accessories market, differentiating it from competitors. By developing a compelling narrative and identifying potential partnerships, the project seeks to enhance COCHIC's brand visibility and community reach. The ultimate goal is to enable COCHIC to confidently approach and secure meaningful partnerships that align with its brand values.
Strategic Market analysis for a worldwide patented accessory
The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores. COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand. Both will be selling a worldwide patented elastic collar extender.
Digital Marketing Strategy
We are looking for students to help us upgrade either our B2C or our B2B digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram or LinkedIn. You will need to learn about the existing B2B and B2C customer. We have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content. Interested? Passionate about digital marketing? Reach out to us.
Strategic Prospecting SALES Plan for a unique patented accessory
Number of individual students required: (2 students) OR Number of students required to work in team: (A team of 2 students) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting sales of our worldwide patented extenders in our target market under two different brand we have: COCHIC (a high end brand providing an elegant packaging to customers like the Ritz Carlton) and C2 (a more affordable brand sold by customers like Walmart). The project may include, but is not limited to: Identifying precise contacts for new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable B2B outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Strategic Prospecting SALES Plan for a unique patented accessory
Number of individual students required: (2 students) OR Number of students required to work in team: (A team of 2 students) To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting sales of our worldwide patented extenders in our target market under two different brand we have: COCHIC (a high end brand providing an elegant packaging to customers like the Ritz Carlton) and C2 (a more affordable brand sold by customers like Walmart). The project may include, but is not limited to: Identifying precise contacts for new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable B2B outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Digital Marketing Strategy
We want students to help us develop a digital marketing strategy to grow and engage our target market. We aim to generate high quality leads with your help. Within the project you will create, build and manage a lead generation machine for our business using Facebook and Instagram. You will need to learn about the existing customer without a real history base as we have pivoted from B2B to B2C only recently post Covid. We will provide you with existing visual content but you will also be able to generate visual content.