Edtech Sales Accelerator Initiative

Higher education industry is undergoing rapid transformation as everyone adjusts to the sudden advancements in artificial intelligence technology and its widespread adoption. Students are using ChatGPT as a writing calculator and their writing output is exploding. While our first instinct might be to ban these technologies in education, it seems that great change has already taken place and AI is here to stay. Therefore, our view is quite opposite from the knee-jerk reaction of rejecting these tools. We want to make sure that both educators and students learn how to teach and learn with AI, respectively. Ultimately, LLM can empower professors to teach about the latest advancements hidden in the growing body of peer-reviewed publications while also providing activities for students to foster the development of their scientific literacy and critical thinking. This project aims to foster innovation, develop the interns' entrepreneurial mindset through hands-on experience in market research, sales strategy development, and project management, and contribute to the growth and success of our sales department. The main goal of this project is to create and send emails to Summations customers. This will involve several different steps for the students, including: - Researching customer data and creating a list of customers to contact. - Writing and designing effective call emails. - Testing the emails and making improvements based on feedback. - Sending emails to customers. - Tracking customer responses and analyzing the results.

Content Marketing Project

Higher education industry is undergoing rapid transformation as everyone adjusts to the sudden advancements in artificial intelligence technology and its widespread adoption. Students are using ChatGPT as a writing calculator and their writing output is exploding. While our first instinct might be to ban these technologies in education, it seems that the great change has already taken place and AI is here to stay. Therefore, our view is quite opposite from the knee-jerk reaction of rejecting these tools. We want to make sure that both educators and students learn how to teach and learn with AI, respectively. Ultimately, LLM can empower professors to teach about the latest advancements hidden in the growing body of peer-reviewed publications while also having providing activities for students to foster the development of their scientific literacy and critical thinking. The goal of this project is to create content marketing material supporting professors. This will involve several different steps for the students, including: - Developing content marketing strategies to reach the target audience. - Creating engaging and informative content for the Summations instructional platform. - Developing a social media strategy to promote the content. - Optimizing the content for search engine optimization (SEO). - Testing the content and making improvements based on feedback.

Instructional Design Support Project

The main goal for the project is to assist Summations' instructional designers in providing instructional design support to university professors and instructors. This will involve several different steps for the students, including: - Collaborating with instructional designers to understand the needs and requirements of university professors and instructors. - Assisting in the development of instructional materials and resources for various academic subjects. - Conducting research on effective instructional design strategies and best practices. - Providing feedback and recommendations for improving the Summations instructional platform. - Creating engaging and accessible content for learners using AI-generated digital textbooks.

Summations Lead Generation Project

The goal of this project is to develop a lead generation system for Summations that will enable the company to reach more educators and institutions worldwide. This will involve several different steps for the students, including: - Researching the target audience and understanding their needs. - Developing a lead generation strategy. - Designing and creating a lead generation campaign. - Testing and optimizing the lead generation campaign. - Analyzing the results of the lead generation campaign.