Digital Marketing Strategy for Aspire Inc.'s YawChic and WeCare Collection

Aspire Inc. is seeking a motivated Digital Marketing Intern to spearhead the promotion of our YawChic and WeCare Collection on topoftherack.com which donates proceeds to our non-profit initiative to support underrepresented entrepreneurs. The goal is to drive traffic, increase brand visibility, and boost sales through strategic digital marketing initiatives. This project provides an opportunity for learners to apply their knowledge of digital marketing by developing and executing campaigns across various online channels. The learners will focus on social media management, paid advertising, and SEO optimization. They will work closely with Aspire Inc.'s marketing team to ensure that the strategies align with the company's business goals and produce measurable outcomes. The project will also involve tracking and analyzing the performance of digital marketing activities to refine strategies effectively. Activities: Social Media Management: Review, refine, and implement strategies across Instagram, Facebook, TikTok, and Pinterest to grow followers and enhance engagement. Paid Advertising: Create, manage, and optimize 2 PPC campaigns on platforms like Google Ads, Instagram or Facebook Ads to increase visitors and engagement. SEO Optimization: Conduct comprehensive keyword research, optimize product listings, and enhance website content to improve organic search rankings. Analytics and Reporting: Track and analyze the performance of all digital marketing activities using tools like Google Analytics, and website system analytics providing insights to refine strategies. Open to multiple teams/students collaborating on this project!