Website Development (Template Creation)

Looking for: 3 teams of 2. We would like to create multiple website templates for our organization. Each template would be built using Bootstrap. Each template would be unique and built with the purpose for distributing to organizations who run summer camps. Each website would have a similar list of features but different design. Students should be prepared to: Conduct a needs analysis to determine which designs would be best for user-experience. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site.

Product Launch Strategy

Number of individual students required: 3 students We want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity? 2. Who are our closest competitors and how do we differentiate ourselves? 3. How do we establish our brand: Build awareness, acquire customers, and defend any early success? We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Strategic Prospecting Plan

Number of students required to work in team: 2 Teams of 3 Students To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Website Development (Landing Page Creating)

Positions available: 2-3 (teams or individually) We would like multiple single-page landing pages for our organization. The landing pages must be clean, simple and user-friendly design. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website.

Short Video Production

We want to create online marketing material through simple and short videos. We need to create content that is easily understood to anyone who watches the video and hasn't heard of our company. Looking to create 1-3 short videos. Examples videos made as ideas for direction. (https://drive.google.com/drive/folders/1CUDDyIT4CKng7ArweyGxYFOjhAN5658H?usp=sharing) Project description: 1. Create the workflow for the video(s). 2. Develop simple and effective messages to be displayed on the screen. 3. Film and create the video. 4. Post production edits. 5. Final review before publishing.

Marketing & Sales

Overview To market, gather leads and increase monthly revenue for on an online registration platform called Kamper. Kamper is an online registration platform that offers camps a centralized database to control their customers accounts, registrations, donations, bookings and much more. Responsibilities Developing strategies and tactics to obtain new leads Deploying successful marketing campaigns from ideation to execution Work to increase monthly revenue Build new relationships with potential customers Track and report performance of marketing campaigns and give insights on how to further increase our conversion rate Produce engaging content for our website that attracts targeted users Help build a strong, positive and consistent brand