Environmental Education Market Research for Oceanic Impact

Oceanic Impact, a social enterprise focused on having a positive impact on our ocean, is planning to pivot into the field of environmental education. The goal of this project is to conduct comprehensive market research to support this strategic shift. The project will involve identifying key market trends, potential target audiences, and competitive landscape within the environmental education sector. Learners will apply their knowledge of market research methodologies, data analysis, and strategic planning to gather and analyze relevant data. The outcome will provide Oceanic Impact with actionable insights to inform their business strategy and marketing efforts in the new sector. Key tasks include: - Identifying and analyzing market trends in environmental education. - Profiling potential target audiences and their needs. - Conducting a competitive analysis of existing players in the market. - Recommending strategic actions based on research findings.