Research & Develop PR Strategy for Food Industry Trade Publications
The main goal for the project is to conduct research on the editorial calendars of food industry trade publications in order to inform public relations and content marketing strategy for Icicle Technologies. This will involve a number of steps for the learners, including: Researching to verify current editorial contacts to update a provided media list Downloading the latest copy of each publication's editorial calendar Generating an Editorial Calendar Matrix for 2024 Highlighting the best opportunities for Icicle to contribute to planned content
Sales Process to Attract Food Manufacturing Software to SaaS Solution
Design a new sales process to convince food manufacturers to adopt an advanced ERP solution that allows them to streamline systems, meet highly regulated compliance requirements, reduce waste and optimize costing. This will allow our sales team to become more purposeful and focused, i ncrease sales efficiency through the Dos & Donts of brain-based sales, and increase sales
Content Marketing for Food Industry Software Demand Generation
Icicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights. To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them. If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.
Content Marketing for Food Industry Software Demand Generation
Icicle is the future of food production. Our advanced systems, designed specifically for the food industry, ensures safer and high quality production that improves profitability and elevates small to mid-sized food businesses to global standards. Icicle offers truly transformative solutions to food manufacturers improve the way they make food, protect public health and grow business to new heights. To improve inbound lead generation, we are looking to have students support us in creating helpful resources on our website to attract growing food businesses to the Icicle Community. We are developing blog content to educate and inspire food business leaders, communicating the many solutions that Icicle's comprehensive food industry ERP solution has to offer them. If you have a passion for marketing and communications, love technology, love learning about how things work, and are ready to tackle this challenge with us, then we'd love to hear from you.
Content Marketing for Icicle Technologies Inc.
Icicle is an ERP solution designed exclusively for small to mid-sized food manufacturers. We are looking to increase the frequency of posts on our blog as well as oped articles on trade media websites to grow our visibility to our target niche. Our marketing goals are focused on commercialization, and grow our user community. Students will be able to interview Icicle's subject matter experts to capture details on the topics covered, which intend to offer helpful industry-specific insights, anecdotes, and advice from our experts.
Marketing Communications Audit for Icicle Technologies Inc.
Icicle is an ERP solution designed exclusively for small to mid-sized food manufacturers. We are looking to refresh our brand's messaging to better connect with our target customers, focusing primarily in North America. Our goals are focused on commercialization, and grow our user community. Enterprise software is a complex sale, and we would like an audit of our marketing communications and positioning to increase inbound leads, as well as focus our marketing resources on the most impactful efforts.