Sales and market strategy

Sales strategy Objective: The company's objective is to grow annual revenue by improving our inbound sales effort and adding an outbound sales approach. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which we can identify, qualify, create messaging, and implement a sales program. One question is to build our own sales staff or outsource. What are the pros and cons of each?

Retail outlet evaluation and planning

SketchList Incorporated – retail sales outlet plan Objective: The company's objective is to grow annual revenue by offering our software in retail stores. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership or distribution opportunities in the retail stores can help us achieve our goal. This involves targeting brick and mortar providers of woodworking supplies, tools and machinery, or building materials. Define qualified potential partners and create a plan to communicate with them. Determine their pain points and possible reasons for them to deal with us. Create the input for messaging / marketing program. Make a recommendation as to how to proceed.

CRM implementation and strategy

SketchList Incorporated – Class Project Description We are beginning to implement a CRM system for our sales and customer support efforts. While we have looked at a few systems we have not yet committed to one. One reason for this move is that we are bringing on salespeople - perhaps in-house and perhaps as as contractors. We need to manage and share the information. Another outcome of this project is to create and manage content resources which we can send or point prospects to for their education.

Marketing and Business Strategy

SketchList Incorporated – Class Project Description Objective: The company's objective is to grow annual revenue to $500,000 in two years. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership opportunities can help us achieve our goal. There are at least two avenues to this revenue target. Direct sales to woodworking hobbyists or custom woodworking companies. Currently, all sales are made this way online via the company website. Multiple copy sales channels. Partners – companies that sell woodworking hardware [CNC] or software compatible with SketchList 3D. Retailers – brick and mortar stores selling woodworking supplies and tools. Maker organizations or woodworking clubs or associations. Other organizations – schools or correctional institutions. The multiple copy option is of interest in this project. We seek the group to do the following for or more of the possible channels. Define qualified potential partners and create a plan to communicate with them. Determine their pain points and possible reasons to deal with us and create a messaging program. Make a recommendation as to how to proceed.

SketchList 3D Cabinet Wizard UI Design

Our woodworking design product - SketchList 3D is 10 years old. We are preparing to move in another direction by adding a parameter based woor project design product. The prototype if up and running - selling in fact. However the UI needs a better design. I will provide a document with some ideas on how it might be designed differently. But I am not a UI person. https://www.bing.com/videos/search?q=your+tube+sketchlist+cabinet+wizard&docid=608033271712322830&mid=F5B4E12E41F135E54B85F5B4E12E41F135E54B85&view=detail&FORM=VIRE This is the original. This includes but is not limited to: 1. Reviewing and understanding the process or flow a design takes from inception to completion. 2. Creating two or more story boards showing the potential flow, screen designs, and menu items. 3. Possibly communicating with users of version 4 to get feedback. 4. Developing wireframes or other mockups of the new interface[s].

SketchList 3D Cabinet Wizard User Interface Upgrade

Our woodworking design product - SketchList 3D is 10 years old. We are preparing to move in another direction by adding a parameter based woor project design product. The prototype if up and running - selling in fact. However the UI needs a better design. I will provide a document with some ideas on how it might be designed differently. But I am not a UI person. https://www.bing.com/videos/search?q=your+tube+sketchlist+cabinet+wizard&docid=608033271712322830&mid=F5B4E12E41F135E54B85F5B4E12E41F135E54B85&view=detail&FORM=VIRE This is the original. This includes but is not limited to: 1. Reviewing and understanding the process or flow a design takes from inception to completion. 2. Creating two or more story boards showing the potential flow, screen designs, and menu items. 3. Possibly communicating with users of version 4 to get feedback. 4. Developing wireframes or other mockups of the new interface[s].

Analysis of Marketing and Sales Data

We have a database of 22,000 prospects and customers. It captures data from our web page signup forms and our shopping carts. The list is growing by about 2,000 a month. Information includes the creation date, the dates and type of every email sent, and the date of every product purchased by each user. We are interested in what types of information might be made from all this data. For example: 1. Time between sign up for trial and purchase. 2. Relationships between emails sent and purchase. 3. Counts such as how many purchasers of product a, b, or c. 4. How many purchasers are prospects for an upgrade. Some of this information {4} can be pulled from our email lists - but that is just a list of names and address along with a count. What other kinds of data should we be capturing and how would it be used? This is a bit of exploration rather than a specific project or assignment.

Bowen Method Web page and Social Media

Help us bring the benefits of the Bowen Method to more people through a well designed and executed web site and social media. We are looking to grow our client. To do this we need to make our website an effective tool to attract, communicate and interact with prospects. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Revise or rewrite our web page. 2. Improve our social presence

Cutter profile for Windows

We want a graphics Windows application. The purpose is to display and test cutting profiles. There will be a piece of material to be cut. There will be a cutter. The cutter lines up in relation to the material horizontally and vertically. The user adjusts the vertical and horizontal location of the cutter. The different locations of the cutter create different profiles. Displaying the result in 2D is acceptable. We have a detailed spec.

Bowen Method Expansion Program

We seek assistance in our effort to bring the benefits of the Bowen Method to more people. Our client base has grown to a point requiring us to move into a larger space to continue to meet its needs. Before we even took occupancy of our new clinic our schedule is filling up. However, we do not want to proceed without a plan and sense of direction for our future. We need a marketing plan for our startup. But first what is Bowen? The Bowen method is a practice of healing the body through gentle touch. Most importantly it addresses the body as a whole. It creates gentle muscle and connective tissue movements. And they are designed to relieve blockage and stress in the body’s fascia. The techniques improve circulation, enhances the body’s ability to take in nutrients, and finally to eliminate toxins. You can see at at this link. https://youtu.be/AqzjBggu1Lk Our company began with the desire to heal and provide comfort. Our 'marketing' consists of word of mouth recommendations and a self-developed web page. Encouraged by the ways we have helped others and driven by the desire to do more we opened our clinic. The project asks the students to do the following: 1. Examine the practice through interviews with the owners. Help us define our business, service offerings, and goals. 2. Help us set objectives and write a plan by which we can achieve those goals. 3. Recommend, create, or design an online marketing presence and strategy.

Cutter Profile for Mobile

The purpose of this program is to allow users test the possibilities of cutting different profiles by adjusting the horizontal and vertical settings of the cutter in relation to the stock being cut virtually. There will be a piece of material to be cut. There will be a router bit {cutter}. The cutter lines up in relation to the material horizontally and vertically. The user adjusts the vertical and horizontal location of the cutter. The different locations of the cutter [horizontal and vertical] create different profiles. Displaying the result in 2D is acceptable. There may be more than one [simple] cutter for demonstrating the concept with multiple profiles. There maybe some type of management type functions - like a file with the cutter profiles, saving different materials. Our primary platform will be the desktop - Windows and Mac if possible. A web based solution would be interesting but only in addition.

Marketing Plan for Woodworking Design Online Training

One of the challenges of selling our SketchList 3D software is training. The software is a great deal easier to learn than other computer design packages once we explain three or four basic concepts to the users. We do that with video and manuals. This year we began an online meeting format (lasting 60 to 90 minutes) that is proving very successful. Most who attend (25 people a night) have already purchased SketchList 3D. Others attendees are evaluating it for purchase. The format of the meeting is very successful. We present a short "lesson plan" of the three or four tools or techniques were going to cover in the hour. Then we review a design submitted by one of our users. This is accomplished in a crowd share way where the designer answers questions from the group about his or her design. The questions often lead to other questions or suggestions for possible alternative ways of accomplishing the same goals. SketchList provides a senior developer to host the meeting. That host conducts the flow of the meeting, points out strengths and weaknesses of the design, and answers questions from the group. The designs being submitted are quite sophisticated and the designers often state how they were able to go from just purchasing the software to creating this design in just a couple of weeks. We want to formalize this weekly meeting approach and need a marketing plan to use as a road map. Our desired outcomes include the following: build relationships with users encourage users evaluating the software to purchase encourage users of our base version to upgrade or by other products record and organize the meeting and use that as a source for marketing content the creation of a formal online design program to be used with other groups package, promote, publicize the workshops discover or create ways to turn these workshops into a profitable revenue source. The plan should identify potential new opportunities for this workshop approach. Schools offering woodworking prisons Boys and Girls Club's retailers and manufacturers of woodworking supplies There are two aspects of offering the workshop to new markets Teaching Those involved in teaching woodworking the ability to do so online reduce costs. There is no need to provide a woodworking shop and the equipment floor space that takes. No money is spent on material since all designs are virtual. A virtual workshop is by nature safe – both in terms of physical interactions with machinery and with proper social distancing requirements. In addition, these programs require less time, training, or equipment than traditional methods. Selling Manufacturers and retailers (both online and brick-and-mortar) use physical workshops and trade shows to demonstrate the benefits of their products. These are very expensive and complex involving venues, scheduling, instructor staffing, and travel and living expenses. A virtual program using SketchList 3D would greatly reduce expenses, add flexibility, and make it easier for a large number of people to attend a given demonstration. In addition the signup process creates a mailing list for that companies online and or social marketing campaign. This Riipen project will generate a package and description of these workshops as an offering of SketchList. It will identify potential markets. For each market, it will establish the method and message best suited to open that market. The video is a segment of a meeting.

Marketing plan for woodworking design online training.

One of the challenges of selling our SketchList 3D software is training. The software is a great deal easier to learn than other computer design packages once we explain three or four basic concepts to the users. We do that with video and manuals. This year we began an online meeting format (lasting 60 to 90 minutes) that is proving very successful. Most who attend (25 people a night) have already purchased SketchList 3D. Others attendees are evaluating it for purchase. The format of the meeting is very successful. We present a short "lesson plan" of the three or four tools or techniques were going to cover in the hour. Then we review a design submitted by one of our users. This is accomplished in a crowd share way where the designer answers questions from the group about his or her design. The questions often lead to other questions or suggestions for possible alternative ways of accomplishing the same goals. SketchList provides a senior developer to host the meeting. That host conducts the flow of the meeting, points out strengths and weaknesses of the design, and answers questions from the group. The designs being submitted are quite sophisticated and the designers often state how they were able to go from just purchasing the software to creating this design in just a couple of weeks. We want to formalize this weekly meeting approach and need a marketing plan to use as a road map. Our desired outcomes include the following: build relationships with users encourage users evaluating the software to purchase encourage users of our base version to upgrade or by other products record and organize the meeting and use that as a source for marketing content the creation of a formal online design program to be used with other groups package, promote, publicize the workshops discover or create ways to turn these workshops into a profitable revenue source. The plan should identify potential new opportunities for this workshop approach. Schools offering woodworking prisons Boys and Girls Club's retailers and manufacturers of woodworking supplies There are two aspects of offering the workshop to new markets Teaching Those involved in teaching woodworking the ability to do so online reduce costs. There is no need to provide woodworking shop and the equipment floor space that takes. No money is spent on material since all designs are virtual. A virtual workshop is by nature safe – both in terms of physical interactions with machinery and with proper social distancing requirements. In addition these program require less time, training, or equipment than the traditional methods.. Selling Manufactures and retailers (both online and brick-and-mortar) use physical workshops and trade shows to demonstrate the benefits of their products. These are very expensive and complex involving venues, scheduling, instructor staffing, and travel and living expenses. A virtual program using SketchList 3D would greatly reduce expenses, add flexibility, and make it easier for large number of people to attend a given demonstration. in addition the sign up process creates a mailing list for that companies online and or social marketing campaign. This Rippen project will generate a package and description of these workshops as an offering of SketchList. It will identify potential markets. For each market it will establish the method and message best suited to open that market. The video is a segment of a meeting.

Cutter profile for mobile

We want a graphics web-based application. The purpose is to display and test cutting profiles. There will be a piece of material to be cut. There will be a cutter. The cutter lines up in relation to the material horizontally and vertically. The user adjusts the vertical and horizontal location of the cutter. The different locations of the cutter create different profiles. Displaying the result in 3D would be desirable but 2D is acceptable. There maybef management type functions - like a file with the cutter profiles, saving different materials. We are working on a detailed spec.

Marketing and Business Strategy

Marketing and Business Strategy SketchList 3D was first released in 2008. As a startup, we were always faced with too many things to do and too little time. Over time the landscape has changed. At this point, we wonder how to best position ourselves, find partners, and new markets. In this project,students will review and study our business, markets, and competitors and make recommendations as to how we should proceed. Some goals of this project may include but is not limited to: 1. Positioning evaluation. 2. Competitive analysis. 3. New markets, products, or directions.

Web based cutting tool design application

We want a graphics web-based application. The purpose is to display and test cutting profiles. There will be a piece of material to be cut. There will be a cutter. The cutter lines up in relation to the material horizontally and vertically. The user adjusts the vertical and horizontal location of the cutter. The different locations of the cutter create different profiles. Displaying the result in 3D would be desirable but 2D is acceptable. There are a number of management type functions - like a file with the cutter profiles, saving different materials. We are working on a detailed spec which will be ready in the first week of January 2020.

Develop program for room design software.

We have specifications for an application to help cabinet makers locate and situate cabinet in rooms. At some point will integrate your code into our woodworking design system - SketchList 3D. The existing code is [largely] written in c++ and I expect this should be the same. Our wish is that this is a 3D project - but 2D will suffice. The system defined in the attached document contained login screens and such since at one point we thought this might be an online app. It would not be required in a desktop version. This my first year with RIIPEN and enjoyed two very successful experiences working with the students. I look forward to more of the same.

SketchList 3D User Interface Upgrade

Our woodworking design product - SketchList 3D is 8 years old. While we’ve added many capabilities over the years, it is time for an overhaul. Our claim to fame is ease of use – but we want to re-establish ourselves as a leader through a functional and user interface/experience revamp. Our development of the next major release begins this fall. We have many ideas, prototypes of new features, and some designs. BUT we need to tie everything together in an intuitive and sleek new interface. This includes but is not limited to: 1. Reviewing and understanding the process or flow a design takes from inception to completion. 2. Creating two or more story boards showing the potential flow, screen designs, and menu items. 3. Possibly communicating with users of version 4 to get feedback. 4. Developing wireframes or other mockups of the new interface[s].

Software Company Marketing and Pricing Plans

Marketing and Pricing Plans SketchList 3D was first released in 2008. As a startup we were always faced with too many things to do and too little time. Over time the landscape has changed. At this point we wonder what we should do to address changes in technology, the marketplace, and our competition. In this project students will review and study our business, markets, and competitors and make recommendations as to how we should proceed. Some goals of this project may include but it not limited to: 1. Positioning evaluation. 2. Competitive analysis. 3. Pricing study – especially regarding the creation of recurring revenues.

User Experience Redesign for Woodworking Design Software

We are looking for a room design 'front end'. Basically it will allow users to specify room size, add walls, select cabinets from a list, and locate the cabinets in the room. There will be room constraints - like spacing for doors and window. Cabinets will be fixed sizes. The location of cabinets exist as both a floor plan and elevations. 3D images would be desirable but not required. We are interested in a very intuitive process creating a room full of cabinets. This can run as a web project or a desktop application. This includes but is not limited to: Creating a a design repliacting the process or flow of populating a room with cabinets. Creating story boards showing the potential flow, screen designs, and menu items. Developing wireframes or other mockups of the new interface[s].

Marketing and Business Strategy

Marketing and Business Strategy SketchList 3D was first released in 2008. As a startup we were always faced with too many things to do and too little time. Over time the landscape has changed. At this point we wonder what we should do to address changes in technology, the marketplace, and our competition. In this project students will review and study our business, markets, and competitors and make recommendations as to how we should proceed. Some goals of this project may include but it not limited to: 1. Positioning evaluation. 2. Competitive analysis. 3. New markets, products, or directions. 4. Pricing study – especially regarding the creation of recurring revenues. 5. Valuation of the company.