International Marketing Analysis & Reporting W22
MARK 3300
Do you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.
International Marketing Analysis & Reporting
MARK 3300
Do you have an International Marketing challenge/opportunity you want to address? In this project, student-teams will examine the international marketing activities of firms operating in the global marketplace, through specific international conceptual and empirical issues. They will particularly focus on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. The project would provide the students with the experience of working on an international marketing project outside of Canada and the USA. Upon completion of the project, you will receive a detailed report and presentation.
Professional Selling
MARK 4390
A group of 4-6 student-consultants will hone their skills in qualifying sales opportunities, self-management, negotiation and the preparation of sales proposals and presentations. Students will explore the nuances of selling to multiple buyers and complicated sales situations, managing the sale process for a select number of prospects.
B2B Sales Management Consultancy
MARK 4410
A group of 4-6 student-consultants will conduct an empirical analysis of your current sales systems and provide actionable recommendations to improve or scale your organization's current sales plan.
B2B Sales Management Consultancy
MARK 4410
A group of 4-6 student-consultants will conduct an empirical analysis of your current sales systems and provide actionable recommendations to improve or scale your organization's current sales plan.
B2B Product/Service Launch Plan
MARK 3490
Student-consultant groups will develop a marketing and sales plan for your new B2B product/service launch that will serve as a clear road map to your success.
B2B Sales Management Consultancy
MARK 4410
A group of 4-6 student-consultants will conduct an empirical analysis of your current sales systems and provide actionable recommendations to improve or scale your organization's current sales plan.
B2B Product/Service Launch Plan
MARK 3490
Student-consultant groups will develop a marketing and sales plan for your new B2B product/service launch that will serve as a clear road map to your success.
Business Marketing Plan
MARK 3490
Could your organization use a B2B marketing or sales strategy for a new product or service?
International Marketing Analysis & Reporting
MARK 3300
The project would provide the students with the experience of working on an international marketing project outside of the USA.
B2B Sales Management Plan
MARK 4410
A group of four to six Sales Management student consultants will conduct an analysis and provide actionable recommendations for improving or scaling up your organization's existing sales force plan.